This project is focused on building a strong digital presence for Express CAD Services, a company specializing in commercial kitchen CAD design and equipment layout solutions. The goal is to increase visibility, provide value-driven educational content, and position the brand as a go-to expert in professional kitchen design — without relying on direct sales messaging.

To accomplish this, you’re creating a cohesive library of content across YouTube, LinkedIn, Facebook, and portfolio platforms. Each piece supports a broader strategy:

1. YouTube Video Production (Long & Short Form)

You're developing a series of YouTube videos and shorts using InVideo, including topics like:

• The Science of Optimizing Prep Areas

• Day in the Life of a Commercial Kitchen CAD Designer

• 2025 Trends in Commercial Kitchen Equipment

• Why Restaurants Are Switching to Electric Equipment

These videos are educational, visually engaging, and designed to attract operators, chefs, architects, and entrepreneurs searching for reliable information on kitchen design.

2. SEO-Driven Copywriting

Each video includes an SEO-enhanced description to help the content rank on YouTube and Google. The language focuses on industry insights, workflows, and design expertise — reinforcing Express CAD Services as a leader in the space.

3. Social Media Expansion

You’re also producing multi-platform content, such as:

• LinkedIn posts that build credibility, spark discussion, and expand professional reach.

• Facebook text posts geared toward engagement and shareability.

• Short, easy-to-consume insights that introduce viewers to the world of commercial kitchen design.

4. Portfolio & Brand Presentation

Beyond social content, you're crafting descriptions that highlight Express CAD Services' capabilities, process, and impact — helping present the company professionally in portfolios, client overviews, and future marketing assets.

Overall Purpose

This project is developing a content ecosystem that:

• Drives traffic organically

• Educates viewers and potential clients

• Builds authority in the commercial kitchen design industry

• Humanizes and showcases the expertise behind Express CAD Services

• Increases discovery without feeling promotional

It positions the brand as a trusted, knowledgeable partner — not just a drafting service.