Backwards Electric Meter

For the launch of Backwards Electric Meter’s social media presence, I created cohesive and engaging content across Facebook and Instagram to strengthen the company’s digital identity and connect with Colorado homeowners interested in solar energy.

On Facebook, I developed a complete profile package — including an SEO-optimized “About” section, branded tagline, service descriptions, and strategic calls-to-action. The goal was to clearly communicate the company’s mission: helping homeowners “turn their electric bill backwards” through solar energy, battery storage, and EV charging solutions.

For Instagram, I adapted the content into a concise, visually engaging format tailored for mobile users. The profile bio emphasizes expertise, location, and action — while the highlight structure (“Why Solar,” “Our Installs,” “Financing,” “Tech & Gear,” “Customer Stories”) creates an intuitive navigation experience for visitors.

This project focused on:

• Developing consistent brand messaging across platforms

• Writing SEO and engagement-friendly copy

• Creating a clear social media voice that’s both approachable and professional

• Designing content optimized for lead generation and local awareness

Together, these elements built a social foundation that reflects the company’s values — sustainable energy, transparency, and community impact — while encouraging homeowners to take the next step toward energy independence.