Express CAD Services

As part of my digital marketing and content management work, I oversee the full strategy, creation, and optimization of Facebook content for Express CAD Services. My role focuses on turning Facebook into a consistent traffic driver and brand-building platform while maintaining a professional tone suited to the commercial kitchen design industry.

Key Responsibilities

• Content Strategy & Planning
I develop monthly content calendars designed to educate, engage, and grow the audience. Content themes include CAD insights, behind-the-scenes design processes, industry trends, and project highlights.

• Copywriting & Post Creation
I write clear, concise, and SEO-aware posts that speak directly to restaurant owners, architects, and equipment dealers. Every post is crafted to inform rather than sell, supporting long-term brand trust.

• Visual Asset Development
Using branded templates and curated visuals, I create graphics, short videos, and reels optimized for Facebook’s format and algorithm.

• Audience Engagement
I monitor comments and messages, respond to inquiries, and encourage discussion to strengthen community presence and improve page responsiveness.

• Analytics & Optimization
I track post performance, identify content trends, and refine future posts based on reach, engagement, and click-through metrics. Data-driven adjustments ensure the page continues to grow effectively.

Results & Impact

Through strategic posting, consistent branding, and an educational approach to content, I help Express CAD Services build authority in the commercial kitchen design space, attract new followers, and boost traffic to its website and YouTube channel—all without relying on pushy sales tactics.