@ExpressCADServicesLLC

For this project, I developed a complete content strategy and multimedia package for Express CAD Services, a company specializing in commercial kitchen CAD design and equipment layout solutions. The goal was to increase brand visibility, strengthen industry authority, and create educational content that supports organic traffic growth — without relying on direct sales messaging.

My Role

I led the creative direction, content writing, and messaging strategy for a multi-platform campaign that included YouTube videos, social media posts, and brand descriptions. My focus was on transforming technical design expertise into accessible, engaging content for chefs, operators, architects, and entrepreneurs.

Project Highlights

• YouTube Video Scriptwriting
Created a series of long-form and short-form scripts for topics such as:
– The Science of Optimizing Prep Areas
– Day in the Life of a Commercial Kitchen CAD Designer
– 2025 Trends in Commercial Kitchen Equipment
– Why Restaurants Are Switching to Electric Equipment
Each script was structured for clarity, visual storytelling, and SEO support to maximize discoverability.

• SEO-Focused Video Descriptions
Developed keyword-driven YouTube descriptions to improve ranking and maintain a consistent brand voice across all uploads.

• Social Media Content Creation
Produced LinkedIn and Facebook posts designed to boost engagement, share industry insights, and position the brand as a knowledgeable thought leader in commercial kitchen design.

• Brand Messaging & Portfolio Copy
Crafted high-level descriptions of Express CAD Services to be used on websites, portfolios, and marketing materials — all emphasizing expertise, precision, and workflow optimization.

Outcome

The project resulted in a cohesive set of branded content assets that enhance Express CAD Services’ online presence and support long-term growth. By focusing on education, industry trends, and behind-the-scenes insights, this content strategy helps the company stand out as an authoritative, trusted resource within the commercial kitchen design field.